Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.
Material type:
TextSeries: The Irwin series in marketingPublisher: Homewood, IL : Irwin, c1993Edition: 4th edDescription: xviii, 900 p. : illSubject(s): Marketing -- Case studies
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
College Learning Resource Center General Circulation | HF 5415 C694 1993 (Browse shelf) | Available | CL4327 | |
|
Books
|
College Learning Resource Center General Circulation | HF 5415 C694 1993 (Browse shelf) | Available | CL4468 |
Browsing College Learning Resource Center shelves, Shelving location: General Circulation Close shelf browser
| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| HF 5415 A7 2003 Marketing : | HF 5415 B4155 1995 Marketing : | HF 5415 C66 1996 Introduction to marketing / | HF 5415 C694 1993 Strategic marketing management cases / | HF 5415 C694 1993 Strategic marketing management cases / | HF 5415 D48 1994 The marketing casebook : | HF 5415 F85 1992 Fundamentals of marketing / |
Rev. ed. of : Strategic marketing management cases and applications. 3rd ed. 1990.
Includes index.
There are no comments on this title.