Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault.
Material type:
TextPublisher: Burr Ridge, IL : Irwin, c1993Edition: 11th edDescription: xxii, 760 p. : col. illSubject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- Management
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 M369 1993 (Browse shelf) | Available | CL5876 | |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 M369 1993 (Browse shelf) | Available | CL5877 |
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| HF 5415.13 M369 1990 Basic marketing : | HF 5415.13 M369 1990 Basic marketing : | HF 5415.13 M369 1993 Basic marketing : | HF 5415.13 M369 1993 Basic marketing : | HF 5415.13 M37 1994 Essentials of marketing : | HF 5415.13 M478 2016 Marketing plans : | HF 5415.13 P387 1995 Marketing management : |
Includes bibliographical references, glossary and indices.
Half title of 10th ed. varies slightly.
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