Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters.
Material type:
TextPublisher: New York : Macmillan, c1991Edition: 2nd edDescription: xiv, 516 p. : illSubject(s): Product management | New products
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College Learning Resource Center General Circulation | HF 5415 H5436 1991 (Browse shelf) | Available | CL6253 |
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| HF 5415 D48 1994 The marketing casebook : | HF 5415 F85 1992 Fundamentals of marketing / | HF 5415 H24 1966 Price policy and procedure / | HF 5415 H5436 1991 Marketing decisions for new and mature products / | HF 5415 H7498 1981 Schaum's outline of theory and problems of marketing / | HF 5415 H976 2012 Marketing / | HF 5415 J627 2016 Principles and practice of marketing / |
Includes bibliographical references and index.
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