Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type:
TextSeries: The Irwin series in marketingPublisher: Burr Ridge, IL : Irwin, c1994Edition: 3rd edDescription: x, 198 p. : illSubject(s): Marketing -- United States -- Management
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 L395 1994 (Browse shelf) | Available | CL7182 |
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| HF 5415.13 K44 2006 Marketing management. | HF 5415.13 K44 2012 Marketing management / | HF 5415.13 K68 2003 Marketing management : | HF 5415.13 L395 1994 Analysis for marketing planning / | HF 5415.13 L68 2005 Marketing management : | HF 5415.13 M369 1990 Basic marketing : | HF 5415.13 M369 1990 Basic marketing : |
Includes references and index.
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