Product plus : how product + service = competitive advantage / Christopher Lovelock.
Material type:
TextPublisher: New York : McGraw-Hill, c1994Description: xiv, 382 p. : illSubject(s): Customer service | Competition
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College Learning Resource Center General Circulation | HF 5415.5 L68 1994 (Browse shelf) | Available | CL8542 |
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| HF 5415.32 M68 1993 Consumer behavior / | HF 5415.32 M68 1993 Consumer behavior / | HF 5415.33 U6 H38 1989 Consumer behavior : | HF 5415.5 L68 1994 Product plus : | HF 5415.5 P4 2000 The one to one manager : | HF 5415.7 B338 1987 Basic business logistics : | HF 54156 B621 1992 Marketing / |
Includes bibliographical references and index.
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