Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublisher: New York : McGraw Hill, c2006Edition: 8th edDescription: xvii,726 pSubject(s): Marketing -- Management | Marketing -- Decision making
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College Learning Resource Center General Circulation | HF 5415.135 C72 2006 (Browse shelf) | Available | CL9148 | |
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Books
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College Learning Resource Center General Circulation | HF 5415.135 C72 2006 (Browse shelf) | Available | CL9675 |
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| HF 5415.13 W799 2016 Services marketing : | HF 5415.13 W8732 2011 The marketing plan handbook / | HF 5415.135 C72 2006 Strategic marketing / | HF 5415.135 C72 2006 Strategic marketing / | HF 5415.135 N957 2003 Marketing your business : | HF 5415.15 B34 Product strategy and management / | HF 5415.15 C72 1991 New products management / |
Includes index.
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