Basic marketing : a global marketing approach / William D. Perrault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw Hill Series in marketingPublisher: Boston : McGraw Hill Irwin, c2005Edition: 15th edDescription: 1v (various pagings):col. illSubject(s): Marketing -- ManagementSummary: Earlier eds. has E. Jerome McCarthy as the senior author.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
College Learning Resource Center General Circulation | HF 5415.13 P47 2005 (Browse shelf) | Available | CL9281 |
Browsing College Learning Resource Center shelves, Shelving location: General Circulation Close shelf browser
| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available |
|
||
| HF 5415.13 P388 1991 A preface to marketing management / | HF 5415.13 P388 1991 A preface to marketing management / | HF 5415.13 P388 1991 A preface to marketing management / | HF 5415.13 P47 2005 Basic marketing : | HF 5415.13 R48 1981 Introduction to marketing management : | HF 5415.13 T74 1996 The discipline of market leaders : | HF 5415.13 W799 2016 Services marketing : |
Includes appendices, indices, and glossary.
Earlier eds. has E. Jerome McCarthy as the senior author.
There are no comments on this title.