Marketing management : an Asian perspective / Philip Kotler.
Material type:
TextPublisher: Singapore : Pearson Education Asia, c2003Edition: 3rd edDescription: xxvi, 771 p. : chif. col. photSubject(s): Maketing -- management
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College Learning Resource Center General Circulation | HF 5415.13 K68 2003 (Browse shelf) | Available | CL9540 |
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| HF 5415.13 G62 2004 Marketing plan : | HF 5415.13 K44 2006 Marketing management. | HF 5415.13 K44 2012 Marketing management / | HF 5415.13 K68 2003 Marketing management : | HF 5415.13 L395 1994 Analysis for marketing planning / | HF 5415.13 L68 2005 Marketing management : | HF 5415.13 M369 1990 Basic marketing : |
Original english language ed.: Marketing management : analysis, planning, implementation and control, 11th ed., c2003
Includes bibliographical references and index.
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