Fundamentals of marketing for hospitality and tourism / Philip Kotler, John T. Bower.
Material type:
TextPublisher: Singapore : Pearson, c2007Edition: Philippine edDescription: xxii, 932 p. : photos; illSubject(s): Hospitality industry -- Marketing | Tourism -- Marketing
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College Learning Resource Center General Circulation | TX 911.3 M3 K67 2007 (Browse shelf) | Available | CL9996 |
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Original edition titled Marketing for hospitality and tourism, 4th ed., c2006.
Includes bibliographical references, glossary and index.
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