Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Material type:
TextPublisher: Boston : Pearson, 2010Edition: 5th =International= edDescription: xxiii, 683 p. : illSubject(s): Hospitality industry -- Marketing | Tourist trade -- Marketing
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College Learning Resource Center General Circulation | TX 911.3 M3 K67 2010 (Browse shelf) | Available | CL10299 |
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Includes appendices, glossary and index
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