Brand champions : how super heroes bring brands to life / Ian P. Buckingham.
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TextPublisher: New York : Palgrave Mcmillan, xii, 290p. ill.24cmDescription: 209p.: ill.; 24cmISBN: 9780230220324Subject(s): Brand name products | Branding (marketing) | Brand item name products -- Case studies | Branding (marketing) -- Case studies
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College Learning Resource Center General Circulation | HD 69.B7 B923 2011 (Browse shelf) | Available | CL10512 |
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| HD 6508 B375 1989 The practice of collective bargaining / | HD 66.2 S56 1996 Workgroup computing : | HD 6735.7 S64 1983 Solidarity : | HD 69.B7 B923 2011 Brand champions : | HD 69 C6 S28 1987 Process consultation / | HD 69 D4 U54 1976 Schaum's outline of theory and problems of quantitative methods in management / | HD 69 H4 2005 Project management Jumpstart TM / |
includes bibliographical references and index
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