Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type:
TextPublisher: New York : Mc Graw-hill/ Irwin, c2012Edition: Global edDescription: xxxiv, 828p.: ill. col.; 29cmISBN: 978007131440Subject(s): Advertising | Sales promotion | Communication in marketing
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High School Learning Resource Center General Circulation | HF 5823 B427 2012 (Browse shelf) | In transit from High School Learning Resource Center to College Learning Resource Center since 08/11/2022 | CL10523 |
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| HF 5823 A792 1978 Advertising / | HF 5823 B387 1995 Introduction to advertising and promotion : | HF 5823 B387 1995 Introduction to advertising and promotion : | HF 5823 B427 2012 Advertising and promotion : | HF 5823 I61 2015 Integrated marketing communications / | HF 5823 L38 1986 Getting into advertising / | HF 5823 M824 2015 Advertising & IMC principles on practice / |
Includes bibliographical references and index
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