Global marketing : Contemporary theory, practice and cases / Ilan Alon, Eugene Jaffe with Donata Vianelli.
Material type:
TextPublisher: New York : McGraw-Hill/ Irwin, c2013Description: 602p.: ill.; 26cmISBN: 9780071318204Subject(s): Export marketing | Export marketing -- Case studies
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College Learning Resource Center General Circulation | HF 1416 A4541 2013 (Browse shelf) | Available | CL10524 |
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| HF 1411 Y34 1991 The world economy : | HF 1414 M34 1989 The silent war : | HF 1416 A327 2002 International marketing and export management / | HF 1416 A4541 2013 Global marketing : | HF 1416 J63 2001 Global marketing : foreign entry, local marketing, and global management / | HF 1455 U524 1994 The United States in the world political economy / | HF 1557 H478 1992 Open for business : |
Includes bibliographical references and indexes
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