Principles of marketing / David L. Kurtz, Louis E. Boone.
Material type:
TextPublisher: Pasig City : Cengage Learning Asia Pte Ltd, c2011Description: 820p. : ill. ; 23cmISBN: 9789814296694Subject(s): Marketing
| Item type | Current location | Call number | Status | Date due | Barcode |
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College Learning Resource Center Filipiniana Collection | HF 5415 K8 2011 (Browse shelf) | Available | CL10561 |
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| HF 5387 M39 2014 Business ethics and corporate social responsibility / | HF 5387 2000 G68 Business ethics / | HF 5415 B183 2014 Marketing basics : | HF 5415 K8 2011 Principles of marketing / | HF 5415 L35 1997 Marketing cases / | HF 5415 L54 1996 Real marketing / | HF 5415 M43 1997 Principles of marketing / |
Includes glossary and index.
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