Advertising & IMC principles on practice / Sandra E. Moriarty, Nancy Mitchell, Williams Wells.
Material type:
TextPublisher: Singapore : Pearson, 2015Edition: 10th edDescription: 669 p. : ill. ; 27 cmISBN: 978-981-4628-45-7Subject(s): Advertising
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High School Learning Resource Center General Circulation | HF 5823 M824 2015 (Browse shelf) | In transit from High School Learning Resource Center to College Learning Resource Center since 08/11/2022 | CL11234 |
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| HF 5823 B427 2012 Advertising and promotion : | HF 5823 I61 2015 Integrated marketing communications / | HF 5823 L38 1986 Getting into advertising / | HF 5823 M824 2015 Advertising & IMC principles on practice / | HF 5823 N84 1986 Advertising : | HF 5823 S48 1997 Advertising, promotion and supplemental aspects of integrated marketing communications / | HF 5823 T396 2018 Theory, practice and techniques in advertising and sales management / |
Includes bibliographical references & index
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