Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublisher: Singapore : Pearson Education South Asia Pte. Ltd, 2012Edition: 14th edDescription: 679 p. ; ill. ; 25 cmISBN: 978-981-06966-73-3Subject(s): Marketing -- Management
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College Learning Resource Center General Circulation | HF 5415.13 K44 2012 (Browse shelf) | Available | CL11320 |
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| HF 5415.13 F383 2014 Marketing strategy : | HF 5415.13 G62 2004 Marketing plan : | HF 5415.13 K44 2006 Marketing management. | HF 5415.13 K44 2012 Marketing management / | HF 5415.13 K68 2003 Marketing management : | HF 5415.13 L395 1994 Analysis for marketing planning / | HF 5415.13 L68 2005 Marketing management : |
Includes Appendices, glossary and index
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