Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.Chan Kim,renee Mauborgne.
Material type:
TextPublisher: Boston : Harvard Business School, c.2015Description: 287p.;24cmISBN: 9781625274496Subject(s): New products | Market segmentation
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College Learning Resource Center General Circulation | HF 5415.153 K491 2015 (Browse shelf) | Available | CL11405 |
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| HF 5415.153 C58 1993 Managing new product and process development : | HF 5415.153 C72 1994 New products management / | HF 5415.153 C72 1997 New products management / | HF 5415.153 K491 2015 Blue ocean strategy : | HF 5415.153 T48 1993 New product development : | HF 5415.2 H258 2003 Marketing research / | HF 5415.2 K53 1996 Marketing research : |
Includes bibliographical references
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