Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline.
Material type:
TextPublisher: [s.l.] : Cengage Learning, 2014Description: 587 p. : ill., 26 cmISBN: 978-1-285-17043-5Subject(s): Marketing strategy | Marketing -- Management | Marketing -- Management -- Case Studies
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College Learning Resource Center General Circulation | HF 5415.13 F383 2014 (Browse shelf) | Available | CL11586 |
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| HF 5415.13 B669 1995 Marketing management : | HF 5415.13 B669 1995 Marketing management : | HF 5415.13 D368 1990 Market driven strategy : | HF 5415.13 F383 2014 Marketing strategy : | HF 5415.13 G62 2004 Marketing plan : | HF 5415.13 K44 2006 Marketing management. | HF 5415.13 K44 2012 Marketing management / |
Includes appendix and index.
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