Consumer behavior: building marketing strategy / David Mothersbaugh
Material type:
TextPublisher: New York: McGraw Hill Education, c2024Edition: 15thDescription: xxiii, 824 pages: color illustrations; 24cmISBN: 9781266114762Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesLOC classification: HF 5415.3.U6 M68 2024 | CL12466
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College Learning Resource Center General Circulation | HF 5415.3.U6 M68 2024 (Browse shelf) | 1 | Checked out | 08/29/2025 | CL12466 |
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| HF 5415.2 M37 2023 Marketing research : a managerial approach / | HF 5415.2 M37 2023 Marketing analysis research / | HF 5415.3 B73 2018 Questionnaire design: how to plan, structure and write survey material for effective market research | HF 5415.3.U6 M68 2024 Consumer behavior: building marketing strategy / | HF 5415.5 L42 1989 How to win customers and keep them for life / | HF 5429 B45 1992 Retail management : a strategic approach / | HF 5429 B45 1992 Retail management : a strategic approach / |
Includes index
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