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61.
Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch ... [et al.].

Material type: Text Text; Format: print Publisher: Singapore : Prentice Hall, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.12 A8 C37 1996 (1).

62.
International marketing / Philip R. Cateora.

by Cateora, Philip R.

Edition: 9th edMaterial type: Text Text; Format: print Publisher: Chicago : Irwin, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 1009.5 C35 1996 (1).

63.
Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair.

by Sudman, Seymour.

Material type: Text Text; Format: print Publisher: Boston : McGraw-Hill, c1998Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.2 S93 1998 (1).

64.
Start and run a profitable craft business : a step-by-step business plan / William G. Hynes.

by Hynes, William G.

Edition: 6th edMaterial type: Text Text; Format: print Publisher: North Vancouver, BD : Self-Counsel Press, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HD 2341 H95 1996 (1).

65.
Entrpreneur magazine : guide to integrated marketing / Jeanette Smith.

by Smith, Jeanette.

Material type: Text Text; Format: print Publisher: New York : Wiley, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5826.5 S64 1996 (1).

66.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O.

Material type: Text Text; Format: print Publisher: Chicago : Irwin, c1995Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415 B4155 1995 (1).

67.
New product development : managing and forecasting for strategic success / Robert J. Thomas.

by Thomas, Robert J.

Material type: Text Text; Format: print Publisher: New York : Wiley, c1993Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.153 T48 1993 (1).

68.
International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr.

by Albaum, Gerald.

Edition: 3rd edMaterial type: Text Text; Format: print Publisher: Harlow : Addison Wesley Longman, c1998Availability: Items available for loan: College Learning Resource CenterCall number: HF 1009.5 A44 1998 (1).

69.
Real marketing / Violeta A. Llanes, Jose Rene Iturralde, Jose M. Pura, Jr.

by Llanes, Violeta A.

Material type: Text Text; Format: print Publisher: Quezon City : Katha Pub, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415 L54 1996 (1).

70.
Marketing : concepts and strategies / Gregorio S. Miranda.

by Miranda, Gregorio S.

Material type: Text Text; Format: print Publisher: Makati City : Grandwater Pub, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415 M572 1996 (1).

71.
International marketing / Philip R. Cateora.

by Cateora, Philip R.

Edition: 9th edMaterial type: Text Text; Format: print Publisher: Boston : Irwin/McGraw-Hill, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 1009.5 C35 1996a (1).

72.
Marketing for dummies / by Alexander Hiam.

by Hiam, Alexander.

Material type: Text Text; Format: print Publisher: Foster City, CA : IDG Books Worldwide, c1997Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.3 H52 1997 (1).

73.
Marketing cases / Felix M. Lao, Jr.

by Lao, Felix M.

Material type: Text Text; Format: print Publisher: Pasay City : Anvil Pub, c1997Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415 L35 1997 (1).

74.
Principles of marketing / Roberto G. Medina.

by Medina, Roberto G.

Material type: Text Text; Format: print Publisher: Manila : REX Bookstore, 1997, c1990Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415 M43 1997 (1).

75.
Introduction to marketing / Marjorie J. Cooper; contributing editors, Michael F. d'Amico, Judy Siguaw, William F. Motz.

by Cooper, Marjorie J.

Material type: Text Text; Format: print Publisher: Lincolnwood, IL : NTC Learning Works, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415 C66 1996 (1).

76.
Catering sales and convention services / Ahmed Ismail.

by Ismail, Ahmed.

Material type: Text Text; Format: print Publisher: Albany, NY : Delman Publishers, c1999Availability: Items available for loan: College Learning Resource CenterCall number: TX 911.3 M3 I84 1999 (1).

77.
Maketing management : an Asian perspective / Philip Kotler...=et al.=.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: Singapore : Prentice Hall, c1999Availability: No items available : In transit (1).

78.
Contemporary marketing strategy in the Philippine setting / Josiah Go.

by Go, Josiah.

Edition: Updated ed.Material type: Text Text; Format: print Publisher: [s.l. : The Authors], c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 G6 1996 (1).

79.
The formula for successful marketing : complete guide for marketing professionals / Ralph Mroz.

by Mroz. Ralph.

Material type: Text Text; Format: print Publisher: Quezon City : Kadena Books, c1992Availability: Items available for loan: College Learning Resource CenterCall number: Hf 5415.13 M76 1992 (1).

80.
The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Ford Wiersema.

by Treacy, Michael.

Material type: Text Text; Format: print Publisher: London : Harper Collins Publishers, 1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 T74 1996 (1).

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