Services marketing : integrating customer focus across the firm / Valerie A. Zeithmal... [et. al]
Material type:
TextNew York, NY : McGraw Hill, 2024Edition: 8th EditionDescription: xxvi, 531 pages : illustrations ; 29 cmISBN: - 9781266287152
- HD 9980.5 Se491 2024
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College Learning Resource Center | CIR HD 9980.5 Se491 2024 (Browse shelf(Opens below)) | Available | CL12712 |
Includes notes and index.
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