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1.
Product plus : how product + service = competitive advantage / Christopher Lovelock.

by Lovelock, Christopher N.

Material type: Text Text; Format: print Publisher: New York : McGraw-Hill, c1994Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.5 L68 1994 (1).

2.
Services marketing : people, technology, strategy / Jochen Writz, Christopher Lovelock.

by Wirtz, Jochen | Lovelock, Christopher.

Edition: 8th ed.Material type: Text Text; Format: print Publisher: New Jersey : World Scientific, c2016Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 W799 2016 (1).

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