Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: Irwin series in marketingPublisher: Kalookan City : Philippine Graphic Arts, 1988Edition: 4th edDescription: xvi, 512 p. : illISBN: 971-08-4628-0Subject(s): Marketing
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College Learning Resource Center Filipiniana Collection | HF 5415.13 M37 1988 (Browse shelf) | Available | CL5910 |
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| HF 5415.13 G62 1993 Marketing mix : | HF 5415.13 Ia1 2012 Marketing management / | HF 5415.13 K8 2012 Principles of contemporary marketing / | HF 5415.13 M37 1988 Essentials of marketing / | HF 5415.13 M57 1990 Marketing management / | HF 5415.13 M57 2000 Marketing management / | Hf 5415.13 M76 1992 The formula for successful marketing : |
"Shortened version of Basic Marketing."
Includes appendices, glossary, and indices.
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