Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type:
TextPublisher: New York : McGraw Hill, c2007Edition: 5th edDescription: xxxvi, 588 p. : col. illSubject(s): Marketing -- United States
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College Learning Resource Center General Circulation | HF 5415.1 B4155 2007 (Browse shelf) | Available | CL9149 |
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| HF 5415 S3 1989 Marketing / | HF 5415 W548 1992 New directions in marketing : | HF 5415 W549 1950 Marketing and traffic management / | HF 5415.1 B4155 2007 Marketing : | HF 5415.1 L165 2001 Essentials of marketing / | HF 5415.12 A8 C37 1996 Cases in marketing management and strategy : | HF 5415.12 S678 2013 Social media marketing : |
Includes appendices, glossary and index.
With accompanying CD.
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