Services marketing : people, technology, strategy / Jochen Writz, Christopher Lovelock.
Material type:
TextPublisher: New Jersey : World Scientific, c2016Edition: 8th edDescription: 783p. ; col. ill. ; 28cmISBN: 9781944659011Subject(s): Marketing -- management | Professions -- marketing | Service industries -- marketing
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College Learning Resource Center General Circulation | HF 5415.13 W799 2016 (Browse shelf) | Available | CL11438 |
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| HF 5415.13 P47 2005 Basic marketing : | HF 5415.13 R48 1981 Introduction to marketing management : | HF 5415.13 T74 1996 The discipline of market leaders : | HF 5415.13 W799 2016 Services marketing : | HF 5415.13 W8732 2011 The marketing plan handbook / | HF 5415.135 C72 2006 Strategic marketing / | HF 5415.135 C72 2006 Strategic marketing / |
Includes glossary and index
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