Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr. , Ph.D. ... [et al.].
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, 2017Edition: 15th edDescription: iii, 752 p. ; ill. col. ; 28cmISBN: 9781259921292Subject(s): Marketing
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College Learning Resource Center General Circulation | HF 5415 P45 2017 (Browse shelf) | Available | CL11727 |
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| HF 5415 M267 1967 Physical-distribution systems / | HF 5415 M297 1991 Marketing classics : | HF 5415 M37 Marketing update, 1989/90- : | HF 5415 P45 2017 Essentials of marketing : | HF 5415 P957 2017 Principles of marketing. | HF 5415 R634 1996 Creating product strategies / | HF 5415 S3 1989 Marketing / |
Includes bibliographic references and index.
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