Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, and Terence A. Shimp.
Material type:
TextPublisher: South Melbourne, Victoria : Cengage Learning Australia, 2015Edition: 4th asia-pacific edDescription: xxvi, 478p. ; ill.col. ; 26 cmISBN: 9780170254304Subject(s): Communication in marketing | Sales promotion
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College Learning Resource Center General Circulation | HF 5823 I61 2015 (Browse shelf) | Available | CL11729 |
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| HF 5823 B387 1995 Introduction to advertising and promotion : | HF 5823 B387 1995 Introduction to advertising and promotion : | HF 5823 B427 2012 Advertising and promotion : | HF 5823 I61 2015 Integrated marketing communications / | HF 5823 L38 1986 Getting into advertising / | HF 5823 M824 2015 Advertising & IMC principles on practice / | HF 5823 N84 1986 Advertising : |
Includes bibliographic references and index
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