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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, Edmund Jerome.

Edition: 10th edMaterial type: Text Text; Format: print Publisher: Homewood, IL : Irwin, c1990Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 M369 1990 (2).

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Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, Edmund Jerome.

Edition: 11th edMaterial type: Text Text; Format: print Publisher: Burr Ridge, IL : Irwin, c1993Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 M369 1993 (2).

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3.
Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, Edmund Jerome.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: Kalookan City : Philippine Graphic Arts, 1988Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 M37 1988 (1).

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Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, Edmund Jerome.

Edition: 6th edMaterial type: Text Text; Format: print Publisher: Burr Ridge, IL : Irwin, c1994Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 M37 1994 (1).

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