OLOPSC Header

Refine your search

Your search returned 253 results.

Not what you expected? Check for suggestions
41.
Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, Edmund Jerome.

Edition: 11th edMaterial type: Text Text; Format: print Publisher: Burr Ridge, IL : Irwin, c1993Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 M369 1993 (2).

42.
Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, Edmund Jerome.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: Kalookan City : Philippine Graphic Arts, 1988Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 M37 1988 (1).

43.
Creating product strategies / Beth Rogers.

by Rogers, Beth.

Material type: Text Text; Format: print Publisher: London : International Thomson Business Press, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415 R634 1996 (1).

44.
New directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson; foreword by Philip Kotler; afterword by Theodore Levitt.

by Wilson, Aubrey.

Material type: Text Text; Format: print Publisher: Lincolnwood, IL : NTC Business Books, 1992Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415 W548 1992 (1).

45.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C.

Edition: 5th edMaterial type: Text Text; Format: print Publisher: New York : McGraw-Hill, 1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.2 K53 1996 (1).

46.
Market driven strategy : processes for creating value / George S. Day.

by Day, George S.

Material type: Text Text; Format: print Publisher: New York : Free Press, c1990Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 D368 1990 (1).

47.
Global marketing management / Warren J. Keegan.

by Keegan, Warren J.

Edition: 5th edMaterial type: Text Text; Format: print Publisher: Englewood Cliffs, NJ : Prentice-Hall International, c1995Availability: Items available for loan: College Learning Resource CenterCall number: HF 1009.5 K39 1995 (1).

48.
International marketing strategy : environmental assessment and entry strategies / Michael R. Czinkota, Ilkka A. Ronkainen.

by Czinkota, Michael R.

Material type: Text Text; Format: print Publisher: Fort Worth : Dryden Press, c1994Availability: Items available for loan: College Learning Resource CenterCall number: HF 1009.5 C952 1994 (1).

49.
Magazine writing that sells / Don McKinney.

by McKinney, Don.

Material type: Text Text; Format: print Publisher: Cincinnati : Writer's Digest Books, c1994Availability: Items available for loan: College Learning Resource CenterCall number: PN 147 M475 1994 (1).

50.
Marketing of information products and services by libraries and information centers in India.

by Institute of Public Enterprise Center for Documentation on Public Sector.

Material type: Text Text; Format: print Publisher: New Delhi : National Information System for Science and Technology, Department of scientific 1989Availability: Items available for loan: College Learning Resource CenterCall number: Z 674.5 I5 I57 (1).

51.
State of the art abstract bibliography of rice marketing researches / editors : Castro C. de Jesus and Erlinda H. Belen.

by Philippine Council for Agriculture and Resources Research and Development.

Material type: Text Text; Format: print Publisher: Los Banos, 1984Availability: Items available for loan: College Learning Resource CenterCall number: Z 5074 R5 P5 1984 (2).

52.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R.

Edition: 3rd edMaterial type: Text Text; Format: print Publisher: Burr Ridge, IL : Irwin, c1994Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 L395 1994 (1).

53.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J.

Edition: 11th edMaterial type: Text Text; Format: print Publisher: Quezon City : House of the Best Tome Pub, c1997Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415 S745 1997 (1).

54.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Micahel A. Belch.

by Belch, George Edward.

Edition: 3rd edMaterial type: Text Text; Format: print Publisher: Chicago : Irwin, c1995Availability: Items available for loan: College Learning Resource CenterCall number: HF 5823 B387 1995 (2).

55.
Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: Fort Worth : Dryden Press, c1997Availability: Items available for loan: College Learning Resource CenterCall number: HF 5823 S48 1997 (1).

56.
Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, Edmund Jerome.

Edition: 6th edMaterial type: Text Text; Format: print Publisher: Burr Ridge, IL : Irwin, c1994Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 M37 1994 (1).

57.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: Chicago : Irwin, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.3 P468 1996 (1).

58.
Marketing management : knowledge and skills / J. Paul, James H. Donnelly, Jr.

by Peter, J. Paul.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: Chicago : Irwin, c1995Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 P387 1995 (1).

59.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jr., Jean-Laude Larreche.

by Boyd, Harper W.

Edition: 2nd edMaterial type: Text Text; Format: print Publisher: Chicago : Irwin, c1995Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 B669 1995 (2).

60.
Business to business marketing : creating a community of customers / Victor L. Hunter with David E. Tietyen.

by Hunter, Victor L., 1947-.

Material type: Text Text; Format: print Publisher: Lincolnwood, IL : NTC Business Books, c1997Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.1263 H86 1997 (1).

Powered by Koha