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1.
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.

by Cravens, David W.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: Homewood, IL : Irwin, c1993Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415 C694 1993 (2).

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2.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R.

Edition: 3rd edMaterial type: Text Text; Format: print Publisher: Burr Ridge, IL : Irwin, c1994Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 L395 1994 (1).

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3.
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ABC's of selling / Charles Futrell.

by Futrell, Charles.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: Burr Ridge, IL : Irwin, c1994Availability: No items available : Checked out (1).

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4.
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New products management / C. Merle Crawford.

by Crawford, Charles Merle.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: Burr Ridge, IL : Irwin, c1994Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.153 C72 1994 (1).

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5.
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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Micahel A. Belch.

by Belch, George Edward.

Edition: 3rd edMaterial type: Text Text; Format: print Publisher: Chicago : Irwin, c1995Availability: Items available for loan: College Learning Resource CenterCall number: HF 5823 B387 1995 (2).

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6.
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Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, Edmund Jerome.

Edition: 6th edMaterial type: Text Text; Format: print Publisher: Burr Ridge, IL : Irwin, c1994Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 M37 1994 (1).

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7.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: Chicago : Irwin, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.3 P468 1996 (1).

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8.
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Essentials of retailing / Michael Levy, Barton A. Weitz.

by Levy, Michael.

Material type: Text Text; Format: print Publisher: Chicago : Irwin, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5429 L4826 1996 (1).

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9.
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Marketing management : knowledge and skills / J. Paul, James H. Donnelly, Jr.

by Peter, J. Paul.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: Chicago : Irwin, c1995Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 P387 1995 (1).

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10.
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Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jr., Jean-Laude Larreche.

by Boyd, Harper W.

Edition: 2nd edMaterial type: Text Text; Format: print Publisher: Chicago : Irwin, c1995Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.13 B669 1995 (2).

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11.
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International marketing / Philip R. Cateora.

by Cateora, Philip R.

Edition: 9th edMaterial type: Text Text; Format: print Publisher: Boston : Irwin/McGraw-Hill, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 1009.5 C35 1996a (1).

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